Post-GARM era · Building the new standard
Influencer vetting that understands where you operate
BrandSafety is the only influencer vetting platform that calculates risk relative to where your brand operates — not just what the influencer posted.
How it works
01
Input influencer
Enter one or more influencer handles. We analyse their full content history across platforms.
02
Set your market
Tell us where your brand operates. Our geo-political layer adjusts risk scoring to your context.
03
Get the report
Receive an auditable PDF vetting report with a verdict, category summaries, and recommendation.
Influencer Vetting Framework — 8 risk categories
Content Risk
Audience Authenticity
Reputational & Behavioral
Compliance & Regulatory
Values & Brand Fit
AI-Generated Content
Off-Platform & Fringe
Financial & Contractual
+ Geo-political layer: country-specific risk profiles covering regime type, legal system, named political sensitivities, and cultural red lines.
The same influencer. Different markets. Different verdicts.
🇩🇪
Germany
Safe
🇦🇿
Azerbaijan
Reject
🇸🇦
Saudi Arabia
Reject